Michélle Booysen, PhD founder, co-owner and President of the Pétanque NXT Group, is an economist with 30+ years’ experience in Business Development and Strategy Design and Implementation. Her focus is on simplifying complex business matters through the use of image-rich storyboarding techniques and 4th IR technologies to make it easy for all role players within an enterprise to understand who needs to do what and how to support business goals.
With training in law and economics, she is multi-skilled in process management, project management and enterprise development. As a creative and performance-orientated individual, Michélle believes that we can always do better than we think we can, and that enjoyment and having fun are key ingredients to success.
Michélle has received numerous nominations and awards, including the Technology and Women in Business (TWIB) Award for Top Entrepreneur in the Small Companies Category, the CEO Magazine Most Influential Women in Business and Government Award and the Enterprising Women of the Year Award in the small and medium business category.