Reina has over 25 years of senior management experience and a strong history of providing effective leadership and delivering significant growth. From 2003 to 2012, he was vice president and general manager for Eastern Europe, the Middle East and Africa at Orange Business Services, the B2B division of French telecoms company Orange – a remit that covered more than 80 countries. He was made general delegate and chairman of the board of Orange Business Saudi Arabia in 2012.
In 2013, Reina was appointed Middle East director in the Gulf region for Accenture. More recently, he was managing director Benelux for Damovo which was acquired by Eli Global in July 2018. In 2011, he was named as one of the Top 10 networking senior executives on the coveted ‘Power List’ compiled by Network Middle East Magazine.
As CEO of APO Group, Reina assumes operational responsibility for all aspects of the business and will look to grow its portfolio of clients and continue its international expansion and digital transformation – building on the company’s extraordinary successes over the last 11 years.