Lelemba Phiri is the Principal at the Africa Trust Group (ATG), a SADC based gender-lens angel investment organization. ATG takes a holistic approach to investing in women by investing both in developing the woman entrepreneur and the enterprise and facilitating their access to markets and critical business tools. We understand that with women in Africa there are many dimensions that hamper their participation and ability to thrive in business – from cultural and social beliefs and norms to barriers in access to finance, technology and education. Our aim is therefore to level the playing field by enabling access to what they need for business with full understanding and empathy of their unique social and cultural circumstances. Mrs Phiri is also a director and shareholder in Africa Trust Academy, an enterprise development and leadership training and consulting company and Zoona, an African mobile payments business that enables community entrepreneurs to provide financial services in their communities.