Diarra is a highly experienced executive in the financial services and digital financial industry and is well versed in growing business and operations across the African continent.
Her twenty-five-year career includes strategy development and implementation, business development and operational management.
Aida joins Visa from Western Union, where she has been since 1999 and served as the Regional Vice President for Africa & Managing Director for more than four years. Prior to this, she held a number of progressive leadership positions at the global money transfer business, developing her experience in marketing, sales, account management, strategy & planning and country / regional leadership positions.
Coupled with her passion for financial technology, she is a champion for diversity and Africa’s overall contribution to the industry and serves as a leading voice in these two areas through her non-executive work.